Facebook Ads for Paving Companies Facebook ads for paving companies
Facebook and Instagram campaigns that show your driveways and lots to property owners in the towns you serve, with every lead followed up in seconds.
Get in touch
Tell us about your paving company. A strategist will reach out, usually within two hours.
Reach owners before they start calling around
Most homeowners don't search for paving until the driveway is falling apart. Facebook and Instagram put your work in front of them earlier, when they notice the cracks, so your company is the one they remember. Fresh asphalt photographs well, which makes paving one of the best fits for Facebook ads.
Visual work sells itself
A cracked driveway next to fresh blacktop says more than any ad copy.
Neighborhood targeting
Ads limited to the towns and neighborhoods you want to work in.
Built around the season
Pre season, peak and fall sealcoating campaigns that match your crew's schedule.
Paving ads that work
- Driveway paving
- Driveway replacement
- Sealcoating
- Crack filling and repairs
- Parking lots
- Seasonal offers
- Past customer retargeting
- Neighborhood campaigns
Everything in a paving Facebook campaign
Ad creative
Before and afters, job site clips and short scripts your crew can film on a phone, refreshed regularly.
- Photos
- Video
- Copy
Targeting
Your service area, the right audiences and the towns you want more work in.
- Service area
- Audiences
Lead forms and landing pages
Questions that filter out small jobs and jobs outside your area before they reach you.
- Lead forms
- Landing pages
Instant follow up
A text from your business within seconds and an alert to your phone for every new lead.
- Text back
- Alerts
- CRM
Reporting
Leads, estimates and signed jobs tracked back to the campaign that brought them in.
- Lead tracking
- Reports
From ad to estimate
Every paving campaign we run follows the same path, built to turn a scroll into a scheduled estimate.
The ad
Real before and after photos and short job videos shown to homeowners and property owners in the towns you serve.
The lead
A short form or landing page that asks the right questions, like project type, size and address, so you know what you're quoting.
The follow up
An instant text from your business, an alert to your phone and a quick way to book the estimate.
Hear from contractors we work with
Business owners we work with, in their own words.
Straight from our clients
Messages and Google reviews from business owners we work with.
Residential and commercial paving work
Everything a paving company needs to grow
Use one service or put them together. Every lead is tracked back to where it came from.
Google Maps & SEO
A built out Google profile, service and town pages and steady reviews.
Learn moreSealcoating & Reactivation
Texts to past customers that fill open weeks with sealcoating and repeat work.
Learn moreGoogle Ads
Search campaigns for driveway paving, sealcoating and parking lots, aimed at the towns you serve.
Learn moreLocal Services Ads
Setup, verification, reviews and weekly lead disputes where Google offers LSA for your trade.
Learn moreLead Follow Up
Instant replies and missed call text back, so you reach the property owner first.
Learn moreWebsites & Landing Pages
Fast pages with your best project photos and an easy estimate request.
Learn moreWhy paving companies choose us
Nothing outsourced
Our in house team builds and runs everything. The people you meet are the people doing the work.
Paving across the country
Our office is in Bethlehem, PA, and we work with paving and outdoor contractors across the country.
No competitors
We don't work with your competitors in your market.
Booked jobs, not clicks
We report on calls, estimates and signed work, so you know what every dollar returned.
How we work
Strategy
We map your service area, the residential and commercial work you want more of and where you are in the season.
Launch
Campaigns, call tracking and lead follow up go live, and your Google profile gets built out.
Optimize
We cut spend on jobs you don't want and push budget toward what turns into signed work.
Plan ahead
Pre season campaigns fill your spring schedule early, and we scale up or down with your crew's capacity.
More for paving companies
Do Facebook ads work for paving companies?
Yes. Paving is visual, and before and after photos make strong ads. Facebook reaches homeowners before they start searching, which means less competition for their attention.
Facebook ads or Google Ads for paving?
They work well together. Google catches people searching right now. Facebook reaches owners who need paving but haven't searched yet. Many paving companies lead with Facebook and add Google for high intent searches. See Google Ads for paving.
How do you avoid small or low quality leads?
With the right targeting and qualifying questions on the form, like project type, size and address, plus creative that shows the jobs you actually want.
When should paving ads run?
Start before your season so estimates are booked early, scale during peak, then push sealcoating and repairs in the fall. See the paving marketing calendar.
Do you offer pay per lead for paving?
In some markets, yes. Availability depends on your area, and we may already provide leads to a paving company there. Contact us to check your area.
What do I need to provide?
Photos and short videos of your work whenever you can. We handle the rest, from ad copy to targeting to follow up.
Do you work with paving companies outside the Lehigh Valley?
Yes. We're based in Bethlehem, PA, and work with paving and outdoor contractors across the country.
Do you work with my competitors?
No. We don't work with your competitors in your market.
Let's fill your paving schedule.
3005 Brodhead Road, Suite 103
Bethlehem, PA 18020
