Local Services Ads for Paving Local Services Ads for paving contractors
Show up at the very top of Google with a verified badge, your rating and a call button, and pay for leads instead of clicks. We handle setup, verification, reviews and lead disputes.
Get in touch
Tell us about your paving company. A strategist will reach out, usually within two hours.
Pay per lead, not per click
Local Services Ads appear above regular search ads for many home service searches. Homeowners see your badge, star rating and years in business, then call or message you directly. You set a weekly budget and pay for leads, and you can dispute leads that don't qualify, like spam or jobs outside your area. Availability and categories vary by trade and location, so we check your market first.
Verification handled
Google screens businesses before they can run. Depending on your category and area, that can include license, insurance and background checks. We guide you through it.
Reviews that move placement
Your rating and review count show right on the ad and affect how often you show up, so we build review requests in from day one.
Disputes every week
We review leads weekly and dispute the ones that don't qualify, within Google's window.
LSA, handled for you
- Eligibility check for your market
- Profile and verification setup
- Service and area settings
- Weekly budget and bidding
- Review requests after every job
- Weekly lead disputes
- Fast reply to every lead
- Monthly reporting on booked jobs
Everything in LSA management
Setup and verification
We set up your profile, services and service area and walk you through Google's screening documents.
- Profile
- Verification
Budget and placement
Weekly budget and bidding tuned to your capacity and season, with more spend in the towns you want most.
- Budget
- Service area
Reviews
Automatic review requests after every job so your rating and count keep growing.
- Review automation
Lead disputes
A weekly review of every lead and disputes for the ones that qualify for a credit.
- Disputes
- Credits
Follow up and tracking
Instant replies so you answer first, plus reporting on which leads turned into booked jobs.
- Text back
- Reports
When LSA makes sense for paving
Local Services Ads work best for some kinds of paving work. Here is how we look at it.
Residential driveways
Homeowners searching for driveway paving, sealcoating and repairs see your badge, rating and phone number right at the top.
Small commercial
Small lots and repairs for local businesses can come through LSA, especially with strong reviews.
Large commercial bids
Big lots and bid work usually come from relationships and Search campaigns where you control the keywords.
Hear from contractors we work with
Business owners we work with, in their own words.
Straight from our clients
Messages and Google reviews from business owners we work with.
LSA management pricing
Local Services Ads are included in our Google Ads + SEO plan. Lead costs are paid directly to Google.
Google Ads + SEO
Local Services Ads, Google Search ads, your Google profile, basic SEO and call tracking.
Prices are starting points and are confirmed before any work begins. See full pricing.
Residential and commercial paving work
Everything a paving company needs to grow
Use one service or put them together. Every lead is tracked back to where it came from.
Google Ads
Search campaigns for driveway paving, sealcoating and parking lots, aimed at the towns you serve.
Learn moreGoogle Maps & SEO
A built out Google profile, service and town pages and steady reviews.
Learn moreSealcoating & Reactivation
Texts to past customers that fill open weeks with sealcoating and repeat work.
Learn moreFacebook & Instagram Ads
Seasonal campaigns that put your driveways in front of homeowners nearby.
Learn moreLead Follow Up
Instant replies and missed call text back, so you reach the property owner first.
Learn moreWebsites & Landing Pages
Fast pages with your best project photos and an easy estimate request.
Learn moreWhy paving companies choose us
Nothing outsourced
Our in house team builds and runs everything. The people you meet are the people doing the work.
Paving across the country
Our office is in Bethlehem, PA, and we work with paving and outdoor contractors across the country.
No competitors
We don't work with your competitors in your market.
Booked jobs, not clicks
We report on calls, estimates and signed work, so you know what every dollar returned.
How we work
Strategy
We map your service area, the residential and commercial work you want more of and where you are in the season.
Launch
Campaigns, call tracking and lead follow up go live, and your Google profile gets built out.
Optimize
We cut spend on jobs you don't want and push budget toward what turns into signed work.
Plan ahead
Pre season campaigns fill your spring schedule early, and we scale up or down with your crew's capacity.
How is LSA different from regular Google Ads?
With LSA you pay per lead and show above regular ads with a verified badge, but you can't choose exact keywords. Regular Search ads charge per click and give you full keyword control. Many paving companies run both.
Is LSA available for paving in my area?
It depends on the categories Google offers for your trade and location. We check your market before anything is set up.
How long does verification take?
It varies. Having your license, insurance and business documents ready speeds it up. We guide you through each step.
Will I be charged for leads that don't hire me?
Real leads that don't book still count. Leads that don't qualify, like spam, wrong numbers or jobs you don't offer, can be disputed for a credit.
Can I pause LSA in the off season?
Yes. You can pause or lower your budget and turn it back on before spring, as long as your verification stays current.
Do more reviews help?
Yes. Your rating and review count show on the ad and are part of how Google decides who to show.
Do you work with paving companies outside the Lehigh Valley?
Yes. We're based in Bethlehem, PA, and work with paving and outdoor contractors across the country.
Do you work with my competitors?
No. We don't work with your competitors in your market.
Let's get more estimates on your schedule.
3005 Brodhead Road, Suite 103
Bethlehem, PA 18020
