Well-built paving landing pages commonly convert somewhere in the 10–20% range from paid search traffic, while a homepage receiving the same traffic often converts in the low single digits. The difference comes from message match, a short form asking only for name, phone, address, and service, before-and-after photos of actual jobs, visible reviews, a clearly stated service area, and a click-to-call button fixed to the screen on mobile — where most paving searches happen.

Not at launch. Performance Max spends across Search, Display, YouTube, and Gmail with limited visibility into where the money went, and for a local seasonal service that often means paying for cheap irrelevant traffic. It can work later, once you have consistent conversion data from Search, account-level negatives applied, brand terms excluded, and a clear cost-per-booked-job benchmark to compare against. Prove Search first, then test it with a small share of budget.

Track the whole chain, not just the click. Use call tracking numbers with a minimum duration so short wrong numbers don't count, tag every lead with its source in your CRM, and mark which leads became quotes and which quotes became signed jobs. Then the only metric that matters becomes cost per booked job. Plenty of accounts look bad on cost per lead and excellent on revenue, and some look great on clicks while producing nothing.

Yes, with a different setup. Search volume for parking lot paving, asphalt maintenance, and line striping is far lower, but job values are much higher, so a higher cost per lead is still profitable. Buyers are property managers and facility directors who research during business hours, compare on specifications and scheduling, and prefer form submissions over calls. Landing pages should show square footage handled, insurance and bonding, references, and the ability to work nights and weekends.

Management is typically charged as a flat monthly fee or a percentage of ad spend, and it sits on top of what you pay Google. The question worth asking isn't the fee — it's whether the account produces more booked jobs net of that fee than it did before. We quote a specific number after auditing your account and market, and we don't lock clients into long-term contracts to keep the work. Ask for an audit and you'll get real numbers.

You don't need a separate website — you need dedicated landing pages on the site you already have. One page per service, built for a single action. Your main site serves browsers, organic visitors, and past customers; ad traffic arrives with one specific need and leaves fast if the page makes them look for it. In most cases we build these pages on your existing domain, which also helps your organic rankings.

This is where most ad budgets are wasted. Paving customers call two or three contractors and hire whoever gets back to them first, and your crew is on a job when the calls come in. Our CRM answers every missed call with an automatic text within seconds, runs follow-up sequences until the lead replies, sends appointment reminders, and requests a Google review after the job. The ads produce the lead; the system makes sure it doesn't go cold.

They serve different moments. Google captures people already searching for paving, which is the highest-intent traffic available. Facebook interrupts people who weren't looking and works better for seasonal offers and remarketing. Lead marketplaces like Angi sell the same lead to several contractors, so you compete on price immediately. Most paving companies find Google produces the best close rate, with Facebook as a supporting channel.

Yes. We're based in Bethlehem, Pennsylvania and run campaigns for businesses across 35+ states, including Pennsylvania, New Jersey, Maryland, North Carolina, Georgia, Idaho, Oregon, and Washington. Ads work the same everywhere — what changes is competition, click cost, and how long your paving season runs. We build the structure and budget calendar around your climate and your service radius.