About Virsa Labs Marketing — Built in the Lehigh Valley, Trusted Nationwide
We help service businesses grow through automation, systems, and local SEO — all built right here in Pennsylvania.
Our Journey – A Message from Our Founder
As a business owner, I always knew there was more to success than just offering great services. I saw many companies struggling not because of a lack of skill, but because they weren’t reaching the right audience.
With a passion for digital solutions and a drive to help businesses grow, I started building websites that not only looked great but delivered real results. What began as a few projects quickly grew into a full-scale operation, providing customized solutions to businesses looking to scale.
Today, I’m proud to offer a system that truly makes a difference—helping businesses streamline operations, attract more customers, and achieve their full potential.
About Our Company
Virsa Labs Marketing is a Lehigh Valley–based digital marketing and automation company helping small and mid-sized service businesses dominate local search, generate high-quality leads, and close more booked jobs.
Founded in 2024 in Bethlehem, Pennsylvania, Virsa Labs has partnered with more than 50 businesses across the United States — from auto detailers and contractors to restaurants, pressure washers, and remodeling firms.
Our systems are built for results, not vanity metrics. Every campaign, website, and automation we deliver is designed to give local business owners more time, more control, and more predictability in their sales pipeline.
At our core, we believe marketing should be measurable, repeatable, and profitable — not guesswork. That belief drives everything we build.
Our Values
Results-Driven
We focus on strategies and actions that make a measurable impact.
Smart Solutions
We solve problems with creativity, speed, and strategy.
Integrity
We do what we say — no fluff, just follow-through.
Always Improving
We’re always refining, optimizing, and leveling up.
Communication
You’ll always know what’s happening, and why.
Our Story
Virsa Labs Marketing was founded in the Lehigh Valley with one clear purpose — to help small and local service businesses grow through real, measurable marketing systems. The goal has always been to give companies across Pennsylvania and New Jersey the same advanced tools larger brands use, built with local insight and personal attention.
Founded by Harjot Dehal (HD) from Phillipsburg, NJ, and Arshdeep Singh (Arsh) from Easton PA, the company blends strong technical backgrounds with real marketing experience. HD holds a bachelor’s and master’s in Computer Science, while Arsh earned a bachelor’s in Information Technology with a minor in Computer Science — together creating the foundation for data-driven, automation-based marketing.
Today, Virsa Labs Marketing helps local brands stand out — ranking higher on Google, generating consistent leads, and building systems that last. Every project reflects the same belief that started it all: real businesses deserve real marketing that works.
Meet the Founders
Our in-house team runs the strategy, systems, and execution that drive results.
Arshdeep Singh — CEO & Growth Director
From Easton, PA, Andy leads the agency’s strategy, automation systems, and client success. His approach keeps every project efficient, transparent, and built for long-term momentum.
Harjot Dehal (HD) — Founder & Technical Director
Phillipsburg, NJ native with a background in Computer Science and data-driven marketing. HD built the foundation of Virsa Labs Marketing — combining systems thinking and automation to help businesses grow with structure, not guesswork.
Why Businesses Choose Us
Virsa Labs Marketing works with service businesses that want real results — not empty promises or short-term fixes. Most of our clients come to us after trying agencies that overcharge and underdeliver. We take the opposite approach. Every project starts by understanding how the business actually runs, what matters most to its customers, and where opportunities are being missed.
Our systems are built to last. We help small teams operate like big ones — from lead capture to follow-up — without adding complexity. Businesses across the Lehigh Valley, New Jersey, and nearby regions trust us because our work stays consistent. The goal isn’t noise; it’s stability, clarity, and predictable growth that fits how a business already operates.
Boost Your Leads
Ready to get the ball rolling?
Meet The Team
All of our services are provided by our in house superstars. See who will be working on your project here!
Meet The Team
Our in-house team runs the strategy, systems, and execution that drive results.
Keeps projects on track and ensures clients’ campaigns run efficiently from setup through reporting.
Connects local businesses with the right solutions for their goals. Alvin focuses on understanding client needs, setting clear expectations, and ensuring projects deliver meaningful results.
Manages paid campaigns that generate steady, qualified leads. Henry focuses on targeting, testing, and optimizing Meta Ads to deliver predictable returns for clients.
Builds and maintains responsive, high-performing websites. Sam focuses on functionality, user experience, and ensuring every site aligns with modern SEO and conversion standards.
Oversees content accuracy, layout, and consistency across client assets. Thomas ensures every website, ad, and campaign reflects a clear, professional image.
Creates and refines video content for ads, client showcases, and brand materials. Wilbert focuses on clarity, pacing, and strong visual presentation that connects with viewers.
Manages search and display campaigns that drive real inquiries. Manny focuses on precision targeting, ad quality, and ongoing performance optimization to reduce wasted spend.
Giving Back to the Lehigh Valley
Built Here, Giving Back Here
Local Partnerships & Community Impact
From sponsoring the Easton FBLA chapter to supporting youth programs at Easton Sikh Sadh Sangat Inc., Virsa Labs Marketing stays rooted in the community that built it.
We share what we know — from offering free marketing advice to helping local entrepreneurs understand growth systems before they spend a dollar on ads.
Real Results for Local Businesses
From Bethlehem and Easton to Allentown and Phillipsburg, our systems help service businesses generate consistent work through better websites, SEO, and automation.
Each case study shows how structured marketing brings measurable growth for real companies — not theories or templates.
LET'S CHAT ABOUT YOUR NEEDS.
(610) 810-3190
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