Facebook Ads Agency · Lehigh Valley, PA Facebook & Instagram advertising for local service businesses
Facebook and Instagram advertising is our core service. Our in house team handles strategy, creative, targeting and lead follow up, with every campaign measured against real business results.
Get in touch
Tell us about your business and your ads today. A strategist will reach out, usually within two hours.
What our Facebook ads have done for clients
Real campaigns, real owners. Each case study shows where the numbers come from.
Gold Stone Contracting
A $50K job from $30 a day
S3 Detailing
From 1 location to 4
K&K Detailing
From 28 to 220 Google reviews
Hear from owners running our ads
Business owners running our Facebook ad system, in their own words.
See more on our testimonials page.
Create demand, don't just wait for it
Google catches people already searching. Facebook and Instagram reach the right people in your area before they ever open Google, so your name is the one they remember when they're ready.
Show your real work
Before and afters, short job videos and finished projects build trust faster than any stock photo.
Local and precise
Ads reach people in the towns you serve, built around who actually hires your type of business.
Fast lead flow
A strong offer and quick follow up can fill your calendar within weeks of launch.
Illustration of a Facebook ad
The ads we make for you
Creative decides most of a campaign's results, so we build and test new ads on a regular basis instead of running one ad until it dies.
Before and after ads
Your real transformations, side by side. Often the strongest ad a local business can run.
On camera scripts
Short scripts you or your crew can film on a phone. We write them, you record, we edit and launch.
Job site clips
Quick reveals, walkarounds and time lapses that show the work and the team behind it.
Seasonal offers
Spring, fall and slow season campaigns built around what you want to book next.
Review and testimonial ads
Real customer words and star ratings that answer "can I trust them?" before they call.
Follow up ads
Ads that bring back people who visited your site or engaged but didn't reach out yet.
Four things every campaign needs
Most boosted posts fail because two or more of these are missing. Every campaign we run has all four.
The right offer
A clear, easy next step like a quote, inspection or consultation, so people know exactly what to do.
- Quotes
- Seasonal offers
- Consultations
Creative that stops the scroll
Real photos and video of your work, scripted, edited and tested on a regular basis.
- Before and afters
- Short videos
- Ad copy
Local targeting
Your exact service area and the people most likely to hire you, without narrowing so far that the ads can't learn.
- Service area
- Audiences
Fast follow up
Leads who wait hours go elsewhere. Every lead gets an instant text and you get an alert right away.
- Instant text back
- Lead alerts
- CRM
Where most campaigns win or lose
A great ad gets the lead. What happens next decides whether it becomes a booked job.
Instant text back
Every form fill gets a text from your business within seconds, day or night.
Owner alerts
You get notified the moment a lead comes in so you can jump in yourself.
Follow up
Leads that don't respond get a short follow up sequence automatically.
Tracked to jobs
We report on booked jobs and cost per lead, not likes and impressions.
Facebook ads built for your industry
Every industry buys differently. Our campaigns are built around how your customers decide.
Paving & outdoor contractors
Driveway, sealcoating and patio campaigns aimed at homeowners in the towns you serve, timed to the season.
Learn moreAuto detailing & tint
Ceramic coating, PPF and detail packages sold with before and after video and fast booking.
Learn moreHome service businesses
Remodeling, roofing, pressure washing and more, with offers and creative that fill the schedule.
Learn moreAre you ready for Facebook ads?
Not ready yet
- No clear offer or service focus
- A website or profile that doesn't build trust
- Leads wait hours or days for a reply
- No way to tell where leads come from
Ready to scale
- Visual work to show, like before and afters
- A clear offer that's easy to act on
- Fast follow up, or automation that handles it
- A defined service area
If something on the left applies to you, we'll fix the foundation first so your ad budget isn't wasted.
Facebook and Instagram ads pricing
Starting points for our standard plans. Every business gets a custom quote, and we often have promotions running.
Facebook & Instagram Ads
Campaign strategy and management, ad creative and offers, lead alerts and instant text back to new leads.
SEO + Website + Facebook Ads
Everything in the ads plan, plus a Google profile buildout, basic SEO, a website with hosting and review growth campaigns.
Pay per lead may also be available in some industries and areas. Contact us for a quote or see all plans.
How we work
Strategy
We learn your services, margins, service area and what you want more of.
Build
Offer, creative, targeting, lead forms and CRM follow up are set up.
Learn
Ads go live and Meta's system learns who responds best.
Scale
We refresh creative, cut what isn't working and grow what books jobs.
Facebook ads guides
What does a Facebook ads agency do?
A Facebook ads agency plans, builds and manages your Facebook and Instagram ad campaigns: the offer, the ad creative, targeting, budget and testing. We also handle what happens after the click, with instant text back and follow up, and report on booked jobs.
Which Facebook ads agency serves the Lehigh Valley?
Virsa Labs Marketing Lehigh Valley runs Facebook and Instagram ads from our office at 3005 Brodhead Road in Bethlehem, PA, for businesses in Bethlehem, Allentown, Easton and nationwide.
Do Facebook ads work for local businesses?
Yes, when they're built correctly. They work best for businesses with visual work to show, a clear offer and fast follow up. A boosted post with no targeting or follow up rarely does much.
How much should I spend on Facebook ads?
It depends on your market, your services and the value of a job. We recommend a starting budget on your strategy call. Ad spend is paid directly to Meta, separate from our management fee.
Do you run Instagram ads too?
Yes. Facebook and Instagram ads run from the same Meta ad account, and we place your ads where they perform best.
Facebook ads or Google Ads?
They do different jobs. Facebook builds demand before people search, while Google catches people already searching. Many businesses lead with Facebook and add Google when it fits. See our Google Ads page.
Do I need to make the ads myself?
No. We write the copy, script the videos and build the creative. The best ads use real photos and video of your work, so we'll ask you to send clips from jobs when you can.
Lead forms or my website?
Facebook lead forms make it easy to respond without leaving the app. A strong landing page can bring in more qualified leads. We test what gets you the most booked jobs, not just the cheapest leads.
Why am I getting leads but not booking jobs?
Most often it's slow follow up. Next is targeting or an offer that attracts the wrong people. Every campaign we run has instant follow up built in, and we adjust targeting based on which leads actually book.
How soon will I see results?
Most campaigns start producing leads within the first couple of weeks, then improve as Meta's system learns and we optimize.
Do I own my ad account?
Yes. Your Meta ad account and the data in it belong to your business.
Do you work with businesses outside the Lehigh Valley?
Yes. We're based in Bethlehem, PA, and run Facebook ads for businesses across the country.
Do you work with my competitors?
No. We don't work with your competitors in your market, so if we already work with a business like yours in your area, we may not be able to take you on.
Let's fill your calendar.
3005 Brodhead Road, Suite 103
Bethlehem, PA 18020
Client Showcase
