Sealcoating Marketing Sealcoating marketing that fills the gaps between paving jobs
Turn past customers, Google searches and seasonal ads into a steady stream of sealcoating, crack filling and repair work, so your crews stay busy all season.
Get in touch
Tell us about your paving company. A strategist will reach out, usually within two hours.
Sealcoating keeps crews working
Paving jobs move, get rained out or fall through. Sealcoating jobs are smaller and quicker, so they are perfect for filling open days. Driveways and lots need resealing every few years, which means every paving customer you've ever had is a future sealcoating customer.
Repeat work from past customers
A simple text to people you've already served is often the easiest job you'll book all year.
Its own search traffic
People search for sealcoating separately from paving, so it needs its own page and its own ads.
A busy fall
Many owners want their driveway sealed before winter, so fall is a great time to promote it.
Channels we use
- Texts to past paving customers
- Sealcoating page on your site
- Google Maps and search
- Seasonal Google and Facebook ads
- Referrals from happy customers
- Neighborhood follow up after a job
- Commercial maintenance reminders
- Missed call text back
Everything in sealcoating marketing
Reactivation texts
Automated texts to past customers when their driveway or lot is due, plus quick blasts when you have open days.
- CRM
- Text campaigns
Sealcoating page
A page built for sealcoating searches with your photos, service area and an easy way to request a quote.
- Landing page
- Local SEO
Google profile
Sealcoating and crack filling listed as services, with fresh photos and posts.
- Services
- Photos
Seasonal ads
Spring and fall campaigns on Google and Facebook aimed at the towns you serve.
- Google Ads
- Facebook Ads
Follow up and tracking
Instant replies to new leads and reporting on how many jobs came from each channel.
- Text back
- Reports
The reactivation campaign
Your past paving customers are the best sealcoating leads you have. This is how we turn that list into booked days.
Build the list
We pull past customers from your CRM, invoices or job records and note when each driveway or lot was paved or last sealed.
Text at the right time
Customers get a friendly text when their driveway is due for a fresh coat, with an easy way to reply and book.
Fill open weeks
When a paving job moves or weather opens a gap, a quick message to nearby past customers can fill the days.
Hear from contractors we work with
Business owners we work with, in their own words.
Straight from our clients
Messages and Google reviews from business owners we work with.
Residential and commercial paving work
Everything a paving company needs to grow
Use one service or put them together. Every lead is tracked back to where it came from.
Google Ads
Search campaigns for driveway paving, sealcoating and parking lots, aimed at the towns you serve.
Learn moreLocal Services Ads
Setup, verification, reviews and weekly lead disputes where Google offers LSA for your trade.
Learn moreGoogle Maps & SEO
A built out Google profile, service and town pages and steady reviews.
Learn moreFacebook & Instagram Ads
Seasonal campaigns that put your driveways in front of homeowners nearby.
Learn moreLead Follow Up
Instant replies and missed call text back, so you reach the property owner first.
Learn moreWebsites & Landing Pages
Fast pages with your best project photos and an easy estimate request.
Learn moreWhy paving companies choose us
Nothing outsourced
Our in house team builds and runs everything. The people you meet are the people doing the work.
Paving across the country
Our office is in Bethlehem, PA, and we work with paving and outdoor contractors across the country.
No competitors
We don't work with your competitors in your market.
Booked jobs, not clicks
We report on calls, estimates and signed work, so you know what every dollar returned.
How we work
Strategy
We map your service area, the residential and commercial work you want more of and where you are in the season.
Launch
Campaigns, call tracking and lead follow up go live, and your Google profile gets built out.
Optimize
We cut spend on jobs you don't want and push budget toward what turns into signed work.
Plan ahead
Pre season campaigns fill your spring schedule early, and we scale up or down with your crew's capacity.
What is a reactivation campaign?
A series of texts or emails to past customers that reminds them it's time for their next service and makes it easy to book. For sealcoating, it is timed around when their driveway was last paved or sealed.
What if I haven't tracked past jobs?
We can build a list from invoices, estimates, your phone contacts or accounting software, then keep it updated in the CRM going forward.
Should sealcoating have its own page?
Yes. People search for it on its own, and a page built for it ranks and converts better than a mention on your paving page.
Are paid ads worth it just for sealcoating?
Often, especially in spring and fall. Sealcoating jobs are smaller, so we keep the budget tight and focused on the towns where you already work.
Should I discount to fill open days?
Sometimes a small offer to nearby customers helps fill a gap. Most of the time, a timely reminder is enough.
Does this help my paving leads too?
Yes. Every sealcoating job is another review, another set of photos and another customer who remembers you when they need paving.
Do you work with paving companies outside the Lehigh Valley?
Yes. We're based in Bethlehem, PA, and work with paving and outdoor contractors across the country.
Do you work with my competitors?
No. We don't work with your competitors in your market.
Let's fill your open weeks.
3005 Brodhead Road, Suite 103
Bethlehem, PA 18020
