Key takeaways
- If your site is slow, outdated or missing treatment pages, it's likely costing you patients.
- A redesign is the right time to add treatment pages and privacy aware forms.
- Redirect old pages so you keep your rankings.
- Track new patient calls before and after.
Patients judge your practice by your website before they ever call. An outdated site can send them to the practice down the street.
1. Signs it's time to redesign
- It's slow or hard to use on phones.
- It looks dated compared to nearby practices.
- It's missing pages for key treatments.
- Booking or calling isn't obvious.
- Photos are stock images or show an old office and team.
- You can't update it easily.
2. What the new site needs
- A page for each key treatment. See dental service pages.
- Real photos of your team and office.
- Clear new patient info, insurance and booking.
- Forms and tracking set up with patient privacy in mind.
- Fast loading on phones.
3. Protect your rankings
- List every current page and how it ranks.
- Keep strong pages or redirect them to the new version.
- Keep your practice name, address and phone the same.
- Watch rankings and calls for a few months after launch.
Related: dental website cost.
