Key takeaways
- Manual asks feel personal but get forgotten when you're busy.
- Automation makes sure every customer gets asked, every time.
- The best results come from a quick in person ask followed by an automatic text.
- Either way, ask every customer and never offer incentives.
Asking for reviews in person feels more personal. Automating it is more consistent. Here's how they compare.
1. Side by side
| Manual | Automated | |
|---|---|---|
| Consistency | Depends on remembering | Every customer, every time |
| Personal touch | High | Good if the message is written well |
| Time | Takes your team's time | Runs on its own |
| Tracking | Hard to track | Easy to see who was asked |
2. Where manual asks win
- Right after a great job, face to face.
- With long time or high value customers.
3. Where automation wins
- Busy weeks when nobody remembers to ask.
- Making it easy with a direct link.
- Sending one reminder automatically.
4. The best mix
Have the person who did the work mention it in person, then send an automatic text with the link. Automation took one of our clients from 28 to 220 Google reviews. See the K&K Detailing case study and our guide to review request automation.
