Case Study · Mobile Detailing & Ceramic Coating · Boise, ID K&K Detailing: from 28 to 220 Google reviews

Keegan runs K&K Mobile Detailing across the Boise area. He came to us in July 2025 wanting more than just leads. We rebuilt his online presence, put every lead on autopilot and launched Facebook ads. His calendar filled up within weeks, and his reviews have grown nearly eightfold since.

220Google reviews,
up from 28

~$3Per lead in his
first campaign

Business: K&K Mobile Detailing Idaho
Owner: Keegan
Services: Mobile detailing and ceramic coating
Service area: Boise, Meridian, Eagle and Star, ID
Working together: Since July 2025, current client
What we run: Facebook ads, website, Google Business Profile, CRM and automations

Trusted by local businesses

The results

Booked out in weeks, growing ever since

Cheap leads only matter if they turn into jobs. Every lead was answered, followed up and asked for a review automatically.

Google reviews28 → 220With a 4.8 star rating

Leads200+From his first Facebook campaign

Cost per lead~$3Average in that first campaign

CalendarFullSeptember 2025 booked within weeks of launch

The proof

Google profile: before and after

Same profile, same service area. 28 reviews when we started, 220 today. Click either image to see it full size.

Before: 28 reviews

Now: 220 reviews

The system

From ad to booked job to review

The ads brought in the leads. The automations made sure none of them slipped through the cracks.

Step 1
Facebook ad
A local car owner sees K&K's detailing or ceramic coating offer and requests a quote.
Step 2
Instant reply
They get a text back in seconds, even if K&K misses the call.
Step 3
Follow up
Automated follow up keeps the conversation going until they book.
Step 4
Booked job
The job goes on the calendar. By September 2025, the calendar was full.
After the job
Review request
Every happy customer gets asked for a Google review. That's how he went from 28 to 220.

What we did

More than just leads

Keegan wanted a business that runs smoother as it grows, not just more phone calls.

Website rebuild

A modern, responsive website designed to convert visitors into detailing and ceramic coating bookings.

Mobile first
Quote requests
Ceramic coating

Google Business Profile refresh

An updated profile with consistent branding across every place customers find them.

Photos
Services
Branding

CRM & automations

Missed call text back, automated lead follow up and automatic review requests, all in one system.

Text back
Follow up
Review requests

Facebook ads

Campaigns for mobile detailing and ceramic coating around Boise. The first one brought in more than 200 leads at about $3 each.

200+ leads
~$3 per lead

Where these numbers come from

Reviews: Google review counts on K&K's Google Business Profile when we started and today.
Leads and cost per lead: from K&K's Facebook ad account during his first campaign.
Bookings: September 2025 was fully booked within weeks of launch, as reported by Keegan.
Timing: K&K has been a client since July 2025 and still is.

For detailers