K&K Detailing Case Study Boise, ID
Partnering With a Detailer Who Wanted More Than Just Leads
K&K Detailing built their name the right way — through quality work, consistency, and satisfied clients who kept coming back. Based in Idaho Falls, they’d already earned a strong local reputation but wanted to turn that recognition into something measurable and repeatable.
When we connected, it wasn’t about fixing anything broken. It was about helping a solid business scale. We set out to build a complete digital foundation that could capture attention online, convert that attention into inquiries, and free up time so the owner could focus on what he does best — running the shop.
K&K Detailing built their name the right way — through quality work, consistency, and satisfied clients who kept coming back. Based in Idaho Falls, they’d already earned a strong local reputation but wanted to turn that recognition into something measurable
and repeatable.
When we connected, it wasn’t about fixing anything broken. It was about helping a solid business scale. We set out to build a complete digital foundation that could capture attention online, convert that attention into inquiries, and free up time so the owner could focus on what he does best — running the shop.
Client Showcase
Creating a Professional Presence That Builds Trust
Before our work together, K&K’s online presence didn’t reflect the level of quality they delivered in person. Their website was outdated, the mobile experience was clunky, and they didn’t have an easy way for customers to book or get a quote. On Google, they had just over twenty reviews and little proof of activity.
We rebuilt everything from the ground up — a modern, responsive website designed to convert, a refreshed Google Business Profile, and a clean, consistent look across every online touchpoint. By the end of the first phase, their Google presence looked as sharp as their detailing work, and their review count had jumped from 22 to 57 in just a few weeks.
Customers browsing online could now see exactly who they were dealing with — a verified, professional, and reliable Idaho detailing brand.
Turning Communication Into a System, Not a Headache
As K&K’s visibility grew, so did the number of messages, calls, and form submissions coming in every day. Instead of forcing the owner to juggle constant back-and-forth texts, we helped set up an integrated system that automatically responds, follows up, and organizes every lead in one place.
If someone calls and doesn’t get through, they receive a text back instantly. New leads get automated follow-ups until they confirm an appointment. After the job, the same system requests a Google review — keeping their momentum going without any manual chasing.
The result is a workflow that saves hours every week and ensures no potential client slips through the cracks. Every message gets answered, every quote request gets logged, and every happy customer gets reminded to leave a review.
Running Ads That Actually Book Jobs
Once the foundation was solid, we launched a focused Facebook Ads campaign designed to fill their schedule — not just generate vanity metrics. Every ad used real photos and reviews from K&K’s work in Idaho Falls, giving potential customers proof they could trust.
The results were immediate and measurable: over 200 qualified leads came in with an average cost per lead of around $3.00. Within weeks, their September calendar was completely booked out with full details and ceramic coatings.
Because the systems were already in place, every lead was automatically followed up with, scheduled, and later re-engaged for repeat work — no missed calls, no wasted ad spend.
Real Growth That Feels Sustainable
K&K Detailing’s growth wasn’t just a temporary boost — it built the kind of consistency that keeps a small business running smoothly year-round. Their calls, messages, and online inquiries continue to come in daily, and their Google reputation keeps improving with every new review.
The best part is that nothing about it feels complicated. The systems run quietly in the background, ads are adjusted when needed, and the business stays focused on what it’s known for — delivering high-end detailing work across Idaho Falls.
Real Growth That Feels Sustainable
K&K Detailing’s growth wasn’t just a temporary boost it built the kind of consistency that keeps a small business running smoothly year-round. Their calls, messages, and online inquiries continue to come in daily, and their Google reputation keeps improving with every new review.
The best part is that nothing about it feels complicated. The systems run quietly in the background, ads are adjusted when needed, and the business stays focused on what it’s known for delivering high-end detailing work across Idaho Falls.
Conclusion
K&K Detailing’s story is a simple one combine great service with real marketing infrastructure, and growth becomes automatic. Our role was to create
the structure behind what they’d already built: a professional image,
automated communication, and consistent local visibility.
Today, K&K stands as one of Idaho Falls’ most trusted detailing names online. Their business doesn’t rely on luck or random social messages anymore; it runs on
a repeatable system that attracts the right clients, earns real reviews, and
keeps their schedule full month after month.
At Virsa Labs, this is what we specialize in building frameworks
that help good businesses grow naturally.
