Key takeaways
- You're paying for software, setup and ongoing support.
- The more channels, workflows and integrations, the more setup it takes.
- It usually pays for itself through leads that would have been lost.
- Start simple, then add more.
A CRM with automation can save hours every week and keep leads from slipping away. But what does it actually cost? It comes down to three parts.
1. What you pay for
- Software: a monthly subscription for the CRM, texting and phone tools.
- Setup: building your pipeline, forms, automations, templates and integrations.
- Usage: texting, calling and email volume.
- Support: help, changes and improvements over time.
2. What affects the price
- How many lead sources need to connect: website, ads, Google, social media and calls.
- How many workflows: text back, follow up, reminders, review requests and reactivation.
- Whether you need payments, booking or multiple locations.
- How much training your team needs.
3. How it pays for itself
Think about missed calls, quotes nobody followed up on and customers who never got a reminder. If automation saves even one or two jobs a month, it often covers itself. Track leads, response time and booked jobs before and after to see the difference.
4. How we price it
Instant text back and lead alerts are included with our ads packages. Larger CRM setups with full pipelines, reminders, review automation and reactivation are priced by scope after a short call. See our CRM services and pricing.
Related: what to automate first.
