Case Study · Auto Inspection & Repair · Raleigh, NC Mac's: from 7th to 1st in Raleigh
A Raleigh auto shop with 11 Google reviews and no website on its profile. In under five months, Mac's became the top ranked shop for auto inspections in its area, ahead of competitors with hundreds more reviews.
up from 11
in Raleigh
- Business
- Mac's Auto Inspection & More
- Services
- Auto inspections and repair
- Location
- 6301 Hillsborough St, Raleigh, NC
- Working together
- Current client
- What we run
- Google Ads, local SEO, Google Business Profile, website
June to October 2026
Google Maps ranking scans for "auto inspection services raleigh nc," 49 points across a 6 mile radius.
See the change for yourself
Same search, same 7 by 7 grid, same 6 mile radius. Each number is where Mac's ranked when someone searched from that spot. Click any image to see it full size.
Google Maps rankings: June vs October 2026
Google profile: before and after
The right channel, then more of it
We didn't lock Mac's into one plan. We tested, kept what worked and put the budget there.
- Step 1
Facebook ads
We started with Facebook and Instagram ads to get jobs coming in right away.
- Step 2
Google Ads
Inspections are something people search for when they need one, so we moved the budget to Google Ads.
- Step 3
Google profile & SEO
Rebuilt his Google Business Profile, built a website and added local SEO so he ranks without paying per click.
- Step 4
Reviews
More customers meant more chances to ask for reviews. Mac's team went from 11 to 80.
- Today
#1 in Raleigh
First for auto inspection searches in his area, with ads and organic rankings working together.
From no website to a site that ranks
His Google profile used to say "Add website." Now it points customers to a site built for inspections and repairs.
Where these numbers come from
- Rankings: Google Maps ranking scans for "auto inspection services raleigh nc" on June 5, 2026 and October 23, 2026, using a 7 by 7 grid (49 points) across a 6 mile radius. Market position, average rank and share of local voice come from the same scans.
- Reviews: Google review counts shown on Mac's Google Business Profile before and after.
- Note: rankings vary by search term, location and date. Competitor review counts are taken from the October scan.
- Timing: Mac's Auto Inspection & More is a current client.
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