Case Study · Dental Practice · Randolph, NJ Caliber Dental: climbing the map in Randolph

Cosmetic dentistry is one of the most valuable searches a practice can show up for. We rebuilt Caliber Dental's Google presence and website, and their map rankings for cosmetic patients started climbing right away.

5.02 → 3.53Average map rank
for cosmetic dentistry
Practice
Caliber Dental
Specialty
Family and cosmetic dentistry
Location
Randolph, NJ
Working together
Current client
What we run
Local SEO, Google Business Profile, website
Trusted by local businesses
The results

Higher where it counts

Google Maps ranking scans for "cosmetic dentistry in randolph nj."

Average map rank5.02 → 3.53Across their whole scan area
Spots gained+1.5Higher on average, closer to the top 3
Google profileRebuiltServices, categories and photos fully optimized
WebsiteNewBuilt for new patients and treatment searches
The proof

Before and after

Same search, same area. Each number is where Caliber Dental ranked when someone searched from that spot. Click either scan to see it full size.

Before: average rank 5.02
Google Maps ranking scan for Caliber Dental in Randolph, NJ, before
After: average rank 3.53
Google Maps ranking scan for Caliber Dental in Randolph, NJ, after
Why it matters

Cosmetic patients search before they call

Veneers, whitening and smile makeovers are big decisions. Patients compare a few practices on Google Maps, look at reviews and photos, and call the ones near the top.

1

The map pack gets the calls

Most patients choose from the first few practices Google shows them. Moving up means being seen by more of them.

2

High value treatments

A single cosmetic case can be worth thousands, so ranking for these searches pays off quickly.

3

Compounding results

Profile, website and SEO keep working every month, without paying per click.

The search we targeted"cosmetic dentistry in randolph nj"

One of the highest intent searches a Randolph practice can rank for. People typing it are ready to book a consultation.

What we did

A stronger Google presence

01

Google Business Profile

Fully optimized their profile with the right categories, services, photos and descriptions so Google clearly connects Caliber Dental with family and cosmetic dentistry in Randolph.

  • Categories
  • Services
  • Photos
02

Local SEO

On page SEO, consistent listings and content built around the treatments they want more of.

  • Treatment keywords
  • Listings
  • Schema
03

New website

A modern practice website built to rank and make it easy for new patients to call or request an appointment.

  • Treatment pages
  • Appointment requests
  • Mobile first
The website

Built for new patients

Caliber Dental website
Caliber Dental website. Hover to scroll the full page.

Where these numbers come from

  • Rankings: Google Maps ranking scans for "cosmetic dentistry in randolph nj" before and after our work, across the same grid of points. Average rank comes from those scans.
  • Note: rankings vary by search term, location and date. No patient information is used or shown.
  • Timing: Caliber Dental is a current client.
For practices

Marketing for dental and medical practices

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SEO, Google Maps and AI search for dentists, specialists and med spas.

Dental & medical
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  • Google Ads, Facebook Ads, local SEO and websites
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Contact

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3005 Brodhead Road, Suite 103
Bethlehem, PA 18020

610-810-3190
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