Key takeaways
- Build town pages when you want more work from specific areas.
- Start with the towns that bring your best jobs.
- Every page needs real local detail, not a swapped town name.
- Your Google profile and service pages come first.
Service area pages, also called town or city pages, tell Google and customers that you work in a specific place. Done right, they help you show up across more of your area. Done badly, they're a waste of time.
1. When they help
- You serve several towns but only rank near your shop or address.
- You want more jobs from specific, higher value areas.
- Customers search with town names, like "roofer in [town]".
- Your core service pages and Google profile are already in good shape.
2. When to wait
- Your Google profile isn't complete yet.
- You don't have a page for each main service.
- You can't say anything real about the town beyond its name.
3. Which towns to start with
- Towns where you already do lots of jobs and have photos and reviews.
- Towns with the jobs you want most.
- Nearby towns where competitors are weak.
4. What makes a good page
- Photos of real jobs in that town.
- Reviews from customers there.
- Local details: neighborhoods, housing types, common problems.
- Links to your main service pages and an easy way to contact you.
5. Mistakes to avoid
- Dozens of near identical pages with only the town name changed.
- Pages for towns you don't actually serve.
- Pages nobody can find because they aren't linked from your site.
Not sure where you stand? See when to invest in local SEO.
