Key takeaways
- Most small businesses pay a monthly fee, sometimes with a one time setup.
- Price depends on competition, your website and how many areas and services you target.
- For local businesses, local SEO usually gives the best return first.
- Ask what gets done each month before you sign.
SEO pricing can be confusing, with quotes ranging from very cheap to very expensive. For a small local business, the goal is simple: show up when nearby customers search, and turn those searches into calls.
1. How SEO is usually priced
- Monthly plans: the most common for small businesses.
- One time setup: a buildout of your Google profile, listings and pages.
- Projects: a website rebuild or a set of pages.
- Hourly consulting: advice while you do the work.
2. What drives the price
- How competitive your industry and area are.
- How many services and towns you want to rank for.
- The state of your website and Google profile.
- Whether reviews, content and tracking are included.
3. Our pricing
| Package | Starting at | What it covers |
|---|---|---|
| Google Profile Buildout + Basic SEO | $1,000 one time, then $99/month | Profile buildout, listings, core on page SEO and a website |
| Standard SEO | $500/month after the buildout | Adds review automation, weekly Google posts, service and town pages and monthly ranking scans |
| Advanced SEO | $3,000/month | Deeper content, authority building and AI search visibility for competitive markets |
Starting prices for new clients. Ad spend is paid directly to Google or Meta. Exact pricing is confirmed before any work begins. See our pricing page.
4. Making a smaller budget work
- Start with your Google Business Profile and reviews.
- Focus on your most valuable service and town first.
- Make sure your website is fast and easy to contact you from.
- Track calls so you know what's working.
- Add more towns and services once the first ones work.
Related: when to invest in local SEO.
