Harjot Dehal (HD) — Founder & Technical Director

Born in Bethlehem • Built for the Lehigh Valley • Helping Local Businesses Scale Nationwide

Our Journey – A Message from Our Founder

As a business owner, I always knew there was more to success than just offering great services. I saw many companies struggling not because of a lack of skill, but because they weren’t reaching the right audience.

With a passion for digital solutions and a drive to help businesses grow, I started building websites that not only looked great but delivered real results. What began as a few projects quickly grew into a full-scale operation, providing customized solutions to businesses looking to scale.

Today, I’m proud to offer a system that truly makes a difference—helping businesses streamline operations, attract more customers, and achieve their full potential.

A Local Mind for Marketing

Born in Bethlehem, Pennsylvania, Harjot Dehal built his roots in the Lehigh Valley long before creating one of its most data-driven marketing systems. His background in computer science and early fascination with systems thinking naturally evolved into what would later become Virsa Labs — a technical marketing company built to help small and mid-sized service businesses grow predictably through automation, AI, and local SEO.

His technical background fuels every decision — combining structure, data, and iteration to deliver measurable results for clients across the country.

Connect with Harjot on LinkedIn

Academic Foundation

Harjot graduated #5 in his class at Phillipsburg High School, a distinction earned through focus, consistency, and drive — traits that still define his work ethic today.

He went on to earn a B.S. in Computer Science from Rutgers University (Magna Cum Laude) and a M.S. in Computer Science from NJIT, specializing in Artificial Intelligence.

That foundation in software systems, algorithms, and data processing now underpins his marketing strategies — turning technical precision into practical growth systems for small businesses.

From AI Research to Real World Results

Harjot’s early experience in artificial intelligence, data systems, and full-stack development shaped his unique approach to marketing. Instead of chasing fads, he applies the same logic used in machine learning: structure, iteration, and feedback loops.

That mindset led to consistent, repeatable success — from ranking small detailers on Google to scaling contractors, roofers, and other service-based companies across the Lehigh Valley. Each campaign at Virsa Labs is built like an AI model: trained, tested, and refined for predictable outcomes.

Experience & Leadership

Over the past several years, Harjot has:

- Built and optimized 100+ websites across industries like detailing, construction, e-commerce, and logistics.

- Managed over $2.5M+ in advertising spend across Google, Facebook, and TikTok — generating thousands of qualified leads for local and regional businesses.

- Led a cross-functional team of 8+ marketing professionals, including media buyers, designers, developers, and automation specialists.

- Developed full-scale CRM, SEO, and ad systems for clients that continue to run profitably with minimal oversight.

That mix of technical depth and operational management is what defines his edge — not just building campaigns, but designing entire infrastructures that scale.

From Coding to Clients

What started as a simple favor — helping a friend with his contracting business — became proof of how powerful local SEO really is. After building him a website and ranking it on Google, leads started coming in from homeowners searching for nearby contractors. That experience revealed how many small business owners struggle with online visibility — and how valuable it is when done right.

Soon after, Harjot began creating websites for other friends and local businesses. When those sites began ranking organically and generating consistent leads, he realized the potential of localized digital ecosystems.

To test his own methods further, he launched a Punjabi service business as an experiment. Within weeks, it began receiving inquiries automatically — no ads, no outreach — just a clean site, strong SEO, and authentic local targeting.

That series of hands-on successes inspired the creation of Virsa Labs Marketing, built to help everyday entrepreneurs in the Lehigh Valley achieve the same level of predictable growth online.

Rooted in Computer Science Certified in Cloud, Cyber, and AI

Harjot’s credentials bridge traditional software development and modern marketing systems. His technical certifications validate both his engineering rigor and his security-minded approach to data-driven marketing.

Core Certifications:

- AWS Certified Cloud Practitioner

- CompTIA Security+, Network+, and A+

- Microsoft Power BI Data Analyst Professional Certificate

Technical Strengths:

Artificial Intelligence & Machine Learning (Neural Networks, NLP, Automation)

Web Architecture & Front-End Engineering (MERN, React, Next.js)

CRM Automation, Data Integration, and Cloud Deployment (AWS, Appwrite, Render)

Giving Back to the Lehigh Valley

As a lifelong Lehigh Valley native, Harjot continues to invest in local growth. He volunteers at Easton Sikh Sadh Sangat Inc. Gurdwara, leading youth and technology initiatives, and sponsors the Easton High School FBLA chapter, helping students explore business, marketing, and entrepreneurship early.

Community development remains a cornerstone of his philosophy — using education, mentorship, and innovation to empower local business owners.